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your website has been designed, but is it search engine friendly?
website design process shouldn't be just about web design it should
also be developed in a search engine friendly manner. This is important
if you want to reach your website full potential.
single page on your site accessible via a text-based link. If
alternative text links at the bottom of your page - many search
engines spider text links only.
single page on the site a complete and meaningful subject. Remember
it's not just the homepage that you want listed on the search
engines, it's all your content pages too.
relevant information on a page textual. Don't embed important
page content into images or objects like Flash movies. Images
and flash should just be for 'special offers' not for 'important
text content'. Flash should be for visual appearance but should
not contain keyword rich or important content words. An example
would be my flash banner above each page, it's visually appealing
but it doesn't contain any important content, all important keyword
rich content is in text on the page.
and meta robots tags to show the Googlebot around your site. These
standard mechanisms for directing well-behaved robots like the
Googlebot will allow you to specify important things like whether
or not Google will cache your page content and/or images, and
whether or not the Googlebot will index content on pages that
maybe you don't want available to the searching public. Webloggers:
use the meta tags to help the Googlebot index only your permalinks,
not your constantly changing front page.
text inside your tags so the Googlebot can associate that text
with that href link. Meaning, if I am going to link my pictures
from the war protest, I should say "Take a look at my photos from
the war protest" instead of "My war protest pictures are here."
tag in your page header to summarize your site; even better, include
descriptive text on the site's front page where users can actually
read it, like, "Scribbling.net is a self-documentation project,
occasionally interrupted by misdirected attempts at explaining
the vaguely technical." This text will appear as the description
for the site in Google results.
important content higher in the markup than less important content
in a page.
to fool the Googlebot with hidden links or duplicate content or
irrelevant pages of words.